A tiny remote allowed the owner to play music and movies from the PC on the TV. Apple TV (2007) - Apple’s foray into the living room was an uncharacteristically half-hearted effort - Jobs later referred to the Apple TV as a “hobby.” It was a small box that connected to a TV and to a Mac in the home. Some even called the ROKR “the iPhone.”ħ. It was also criticized for not allowing users to download music over the cellular network, a limitation that also applied to the first iPhone. It could only hold 100 songs, and transferring them from the computer was a slow process. As a phone, it was decent if unexciting, but as a music player, it fell far short of the iPod. It formed a partnership with Motorola Inc. iTunes phone (2005) - It’s easy to forget that the iPhone wasn’t Apple’s first venture into the cellphone business. The Cube idea lives on in the Mac Mini, a more successful but less eye-catching small Mac.Ħ. Apple’s designs are iconic, but people aren’t usually willing to pay a premium for design alone. Also, it didn’t really offer any functional benefits over other Macs. It won design awards but was a flop in stores because of its high price. The Cube (2000) - This small desktop computer was beautifully encased in a cube of clear plastic. Users couldn’t tell which way it was oriented by feel, and it tended to disappear in the cup of the hand, making it hard to use.ĥ. Puck Mouse (1998) - The new iMac was the first major product created after Jobs’ return to Apple in 1996, and it was a big success, despite its tiny, round mouse. NeXT Computer (1989) - Jobs’ venture after being forced out of Apple created a computer that was in many ways ahead of its time, but in the vein of the Apple III and Lisa, it was also too expensive to catch on with mainstream users.Ĥ. It quickly fell into the shadow of the cheaper Macintosh, launched a year later.ģ. Lisa (1983) - The first commercially produced computer with a graphical user interface cost $9,995 when it launched. Apple lost the business market to the IBM PC, launched the same year, and a rapidly expanding market of PC clones.Ģ. Unfortunately, the hardware was unreliable.
Apple III (1981) - The successor to the very popular Apple II was focused on business users and priced accordingly.
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